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Past Projects
 To promote Edmonton being named a 2025 "Best in Travel" city and to bolster Edmonton's reputation as a great destination to visit amongst Canadians and Americans, we partnered with the popular travel influencer couple, The Lost Two to document their trip to Edmonton during Folk Fest Weekend - highlighting Edmonton's festival scene and attractions. This campaign resulted in increased click/conversion rate to book a hotel stay and trip to Edmonton. |  To promote Edmonton being named a 2025 "Best in Travel" city and to defend and market our United Airlines direct flight to Edmonton, we partnered with Houston creator, Houston Hot Spots to document her trip to Edmonton during the Canadian Finals Rodeo (CFR). This influencer campaign resulted in an increase in referral click/conversion rate to book a hotel stay and trip to Edmonton. |  As the only Canadian team in the Stanley Cup Final for the second year running, the Oilers gave our city another unforgettable moment on the world stage. While the ending wasn’t what we’d hoped for, the support from fans coast to coast was something we’ll never forget. To say thank you, we launched a nationwide billboard campaign celebrating that rallying spirit and inviting Canadians to discover why Lonely Planet named Edmonton a Top 10 City. |
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 To drum up awareness and excitement about Edmonton's first PWHL Takeover Tour stop in February 2025, the team at Explore Edmonton created this campaign, friendship bracelets included, as a PR piece to increase representation and support for women's sport. |  A campaign I collaboratively worked on with Explore Edmonton's Global Marketing Team, Indigenous Tourism Alberta, Tourism Calgary, Initiative Advertising Agency, and Globe Content Studio. This award-winning campaign used a comic and audio series illustrated by Edmonton-based Indigenous artist Kyle Charles to highlight the humour, warmth, and vibrancy of Indigenous tourism experiences, while also extending collaboration across Alberta. |  Partnership with Kia Nurse and leading women's sports publication, The Gist to highlight Edmonton for it's great attractions and experiences, and the city's long-standing reputation as a major sports city and women's sport supporter. |
 During my second year as the Advertising Club of Edmonton's Awards Co-Chair, I worked alongside creative sponsors, ZGM Modern Marketing Partners to develop and host the 45th Annual ACE Awards. The award show was Studio 54 themed, a clever twist on the 45th annual award year. The event was undoubtedly dubbed, Studio 45. |  To promote the FIS Big Air Style Experience coming to Edmonton in December 2023, we partnered with Canadian snowboarder Jasmine Baird and played off a fun social media trend to also add in a nice nod to the women competing in the event. |  To highlight the ParaVolley PanAmerica Zonal Championships hosted in Edmonton, we partnered with sitting volleyball athlete and disability travel advocate and influencer, Allison Lang. Allison not only promoted the event, but highlighted Edmonton's hot spots. |
 During my first year as the Advertising Club of Edmonton's Awards Co-Chair, I worked alongside creative sponsors, FKA advertising agency to develop and host the 44th Annual ACE Awards. The award show theme centred around the "Ad Gods" – the unearthly beings members of the advertising industry pray to when putting together their award submissions in the hopes of winning an ACE award. |  One of my proudest achievements has been spearheading the This is The Game campaign – a campaign developed fully in-house by Explore Edmonton's Global Marketing team. Working closely with other international organizations and publications such as The GIST and SportsPro NEW ERA, this campaign aims to amplify the visibility of women's sports and positions Edmonton at the forefront of the movement. |  A partner profile piece I guest wrote for SportsPro Media (an international sports hosting publication form the UK) on upcoming summer events and Explore Edmonton's stance on amplifying Women's Sports |
 In December 2022, Canada's first ever stadium FIS Big Air World Cup descended on Edmonton. Explore Edmonton and Canada Snowboard partnered on a collaborative campaign which I spearheaded to reach a spectator goal of 15,000 through a combination of traditional and online marketing tactics. This goal was successfully surpassed. |  'This is Edmonton' is a B2B campaign I spearheaded for the Sport & Culture team at Explore Edmonton as a way to generate qualified leads from the sporting events rights holder industry. Follow the link to see the landing page, campaign video, and lead gen tools that were used. |  The #FanUp2026 and Cheer Face campaign was created alongside DDB to build advocacy and engagement around Edmonton's FIFA World Cup 2026™ Bid and the two 2022 FIFA Qualifier matches Edmonton hosted in November 2021. In this campaign, we encouraged Edmontonians to 'back the bid' by submitting their best Cheer Faces – those faces your make during game-defining moments. |
 This FIFA 2026 bid video was created in an attempt to host the 2026 FIFA World Cup. This campaign and video were produced alongside DDB in an attempt to gain the buy-in from Edmontonians, government officials and the FIFA committee at large. |  Working alongside local organizing committee, MB Events and local videographer Cory John, this video was developed to educate audiences on a brand new event coming to Edmonton in August 2022 – L'Etape by Tour de France. This video was used in a digital marketing campaign to educate audiences on the event and to increase registrations and visitation to Edmonton. |  To increase participation in Do North Events' Edmonton Urban Fondo Ride (hosted alongside the Canadian Road Cycling Championships), I worked with Explore Edmonton's event development team to partner with local businesses with the goal of increasing race registrations. By partnering with Anti Social Running Club, Doughnut Party, The Coffee Mule and SYC Brewing, we successfully developed a digital marketing campaign that highlighted these incentives and ultimately sold out spaces in the fondo! |
 Developed a comprehensive marketing, social media, and action plan for Edmonton pottery makers, Gro Porcelain. I also worked alongside a designer who developed a new brand identity for the company. Many of these activities are still under development but I'm eager to see the results! |  To promote Explore Edmonton's Carbon Neutral Event offerings I worked alongside local Marketing Agency, Lift to produce the following video for the sales and marketing teams to use as a sales tool. |  As part of Explore Edmonton's Business Events team, I supported in the development of their ambassador program - Legacy Council. This program brings together influential thought leaders in Edmonton to join the council and encourage the hosting of meetings and conventions in their specialized sectors. The following video was project led by me and video production company, Bad Films as a recruitment tool. |
 Led a breakout session on how to survey your audience to get the data you need, when you need it. As the marketing industry continues to become more digital, face-to-face customer interactions have become less custom. My session went over how to get back to getting to know your customer base through surveys, focus groups, and one-on-one customer phone calls in order to extract important data that aids in all brand communications. |  After putting together a press release for Rapid Fire Theatre, I earned the company a number of media spots. The two most notable spots being a radio segment on CBC Radio One and a spot on CBC's 6'clock local news. The pitch focused on Rapid Fire Theatre returning to a brand new theatre after a 7 month hiatus due to COVID-19. The theatre group strategically set up incredible safety precautions, including a plexiglass stage to ensure patrons and performers felt safe. |  An article I wrote for Daily Life, the brand I dedicate my time to under the parent company, Mindable. This piece centres on why long-term relationships sometimes need space. Dailylife.com's mission is to educate individuals on their unique body, mind, and soul. In my day-to-day I focus primarily on marketing the site. |
 Co-Chair for the Eating Disorder Association of Alberta's Every Body's Beautiful Fashion Show |  An in-store initiative I spearheaded in partnership with Soles4Souls. Customers could come into the Poppy Barley flagship store in Edmonton and donate their old shoes in exchange for 10% off their in-store purchase. Our partnership with Soles4Souls allowed us to pair previously loved shoes with people around the globe who needed them. |  A photoshoot I styled and assistant directed with Unbelts for the launch of their new line of Intrepid belts. |
 A photoshoot I assistant styled alongside Publicity Room for Poppy Barley's 2018 Fall Capsule Collection. |  A digital campaign proposal created for local retailer, Groove Stone with my group members for my Digital Publishing course. The proposal included an SEO strategy, social media strategy, channel plan, and email marketing strategy. |  A community project in collaboration with the Advertising Club of Edmonton. My colleague, Richard Bagan and I put together a campaign plan for Edmonton's Zebra Centre. The campaign focuses on educating The Zebra Centre's target demographic on their resources. |
 A local community event with over 100 attendees that I spearheaded – planned and organized. Purpose was to encourage people to pro-long the life of their clothing and educate around the effects of fast fashion. |  As the Edmonton Marketing Coordinator for Fashion Revolution Week 2018 I planned, executed and promoted a number of events that took place in the city over the course of the week. |  A piece I wrote on conscious wardrobe curation for the University of Alberta's Office of Sustainability. |
 An integrative marketing communications plan that was put together for the Northern Sky Greyhound Adoption Association with my group members for our Marketing Communications course. |
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